Market Research: Your First New Home Sales Tool

RPP was invited recently to provide a guest post for Meredith Oliver’s #WhatWeDo Wednesday blog.  Meredith–aka “The Digital Diva”–is an Internet sales and marketing expert and a fantastic speaker, author, teacher, and consultant.  Our guest post addresses the importance of market research to the success of any new home community.  Informative, actionable market research is a vital tool in any new home sales kit–so important, in fact, that it should be thought of as the first sales tool.  Read the full piece here–and check out Meredith’s fun and informative Digital Diva blog: .